As cybersecurity threats continue to escalate in complexity and frequency, organizations increasingly rely on automation to enhance their defenses. Security Orchestration, Automation, and Response (SOAR) platforms have emerged as powerful tools for streamlining operations and reducing the burden of repetitive tasks on security teams. However, implementing SOAR is not without its challenges. This presentation will explore the common challenges organizations encounter when deploying SOAR and provide actionable strategies to overcome them.